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This PDF file is yours as my gift, per my agreement with AMACOM. My thanks to its president, Hank Kennedy, for understanding the benefits of doing this, even though it costs him some short-term revenue. My thanks also to Seth Godin, who was the first to give away books prior to (and after!) publication.
Feel free to pass along this free copy to colleagues. If you would like to buy it, you can place your Amazon order here:
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