Articles and Essays

Table of Contents

Customer Decision Making


My unique approach to marketing

My approach to marketing is different. Conventional marketing focuses on persuasion: to make the case better that yours is the more desirable product. That’s good.

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Focus Groups


Ideas and Persuasion

Marketing John Galt

Atlas Shrugged —  the marketing phenomenon. Saw the movie of Atlas Shrugged last weekend. I had high hopes and low expectations. I knew Ayn Rand

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Word-of-Mouth Marketing