Have George Speak

Word-of-mouth marketing speaker

Keynote:

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Increases Through Runaway Word of Mouth

Your audience will learn:

What's really working right now: how to use the hottest methods in marketing today.

How to sort out all of the Word-of-Mouth Marketing methods and design a campaign that will work in their situation.

  • How to distinguish your product in the age of information overload. What is getting a lot of attention -- but really isn't working.
  • How to avoid the pitfalls of word-of-mouth marketing.
  • How to replace outdated methods with new WOM marketing strategies.
  • Plenty of specific tools, methods, tips and examples.

Offered as a keynote or workshop. Also offered as a one or two day private confidential consultation internally at company sites. 

Keynote:

EZology: How To Use  Decision EZification As The Secret Weapon To Dominate Your Market.

Summary: The business schools and everyone else have missed this principle: the best way to dominate a market is to get more customers faster by speeding up their decisions. Make your products easier to learn about, easier to try, buy, use, fix, etc. and you will accumulate customers faster than your competition. Only a handful of companies understand this, and they are among the most successful in the world (Microsoft, AOL, P&G, FedEx, Palm, Yahoo!). Other companies keep coming up with "better" products and don't understand why these companies keep thriving. In this session, George breaks through the myths and illusions of conventional marketing and shows you how to increase the efficiency of your marketing while lowering your budget. Offered as a company workshop, one-day or keynote.

Keynote:

How to Break Free of Our Limiting Myths and Illusions.

Summary: Your people are held back by the myths, illusions, habits and assumptions they make. In this amusing and enlightening program, George shakes up our complacency through a series of magical illusions (George is regarded as one of the leading 150 close-up magicians in the world. He regularly conducts workshops for magicians).

Then, he questions some of our most compelling marketing assumptions, such as the ideas that salespeople and advertising actually sell products, that we have to make noise to get through the clutter, that customers are buying your product, that the marketplace is the same as it was five years ago. Most importantly, after opening people's minds, he suggests powerful new ways of approaching marketing in general and life itself, that take the audience beyond conventional thinking to reach new heights. This program will both shake up and inspire your audiences to approach marketing with fresh perspectives. No one will ever approach marketing in the same old traditional way again. Custom tailored to your audience via focus groups, interviews and/or email questionnaires.

For more information grsatmnav [dot] com (email us)

 

 

 

 

George with bubbles

 

George Silverman

George Silverman, is the author of The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth (AMACOM). He is a recovered and reformed psychologist. His primary interest is in word-of-mouth marketing, decision-making and persuasion. He is the inventor of the telephone focus group, co-inventor of the peer word of mouth group -- widely acknowledged to be the most powerful marketing method ever developed in the pharmaceutical, agricultural and medical device industries. He has successfully used word-of-mouth techniques to accelerate purchase decisions for some of the most successful products ever introduced, including the VCR, the automatic teller machine, the Trac II razor, the NordicTrack and many of the most successful pharmaceutical launches in history. He is a founder of the Qualitative Research Consultants Association (QRCA).

George is also a close-up illusionist. He was Workshop and Lecture Chairman of the Parent Assembly of the Society of American Magicians and a member of the Academy of Magical Arts (The Magic Castle) in L.A. He is one of the leading close-up magicians who convene yearly from around the world at the FFFF convention, the exclusive, invitation-only close-up magic conclave. He uses illusions in his speeches, seminars and workshops to create a sense of open-minded wonder, to illustrate many of the illusions of marketing, and to instill a willingness to consider breakthrough possibilities.

About the parallels of marketing and magic he says, "I  like to remind people that things are not always as they seem, there's more than meets the eye, that you have to examine conventional wisdom because much of it is just very realistic-looking illusion, and, most of all, to remind people that they can do the impossible."

 

 

 

 

 

 

 

 

 

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