The Secrets of Word-of-mouth Marketing

 

This is a "Live Book" 

Update: 

I'm now working on a 2nd Edition of "The Secrets of Word-of-Mouth Marketing."

My plan is to post it here and revise it publicly. You can make comments or ask questions.

In the meantime, I think you'll find the following articles to be very informative. 

The next post will be the new table of contents, followed by each chapter of the 2001 Edition. As I revise it, you will be able to see the changes. 


As the book is being posted, here are some articles that should give you some background:

How to Harness the Awesome Power of Word of Mouth.

Reprint from Direct Marketing Magazine

How To Harness Word Of Mouth In The Pharmaceutical Industry

How to Harness Word of Mouth: Guide To Peer Selling

Why it's the most powerful force in the marketplace, and how to use customer seminars to harness it.

What Exactly Does A Word-of-Mouth Campaign Look Like?

Here are the elements of a typical Word-of-Mouth Campaign

How  – and why – to Research Word of Mouth

Reprinted from Quirk's Marketing Research Review

The Decision Matrix

This is the correct version of the Decision Matrix which is incorrect in the first printing of the Secrets of Word-of-Mouth Marketing book.

 

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