An amazing Word-of-Mouth disconnect
  • A new word-of-mouth phenomenon that could shake the world
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    Windows will now boot on a Mac

    • SumoMe

    The contest for putting Windows on a Mac that I posted about here has been won. Details here.

    The implications are enormous, on many levels. First of all, it shows that a desirable outcome can be encouraged by a very interesting kind of word of mouth: user, customer, consumer initiated contests or incentives.

    Also, it shows that products will get modified, even if the customers don’t know how to do it themselves.

    As I’ve written about before, and spoken about at the WOMMA Orlando conference, this is a very big step for Apple. Now that Windows can be run on the Mac, there is little reason for people not to switch to Macs, the clearly superior machine and operating system. They can now do so gradually, and have Windows for any custom programs (or games) they may have to run.

    I hope Apple doesn’t fight this development. It’s the best thing that has happened to them since the return of Steve Jobs and the launch of the iPod & iTunes.

    I will we awaiting further developments before switching. I’ll wait for some software to catch up to run natively on the MacIntel machines. Also, the Windows installation has to be simple and seamless, preferably without a re-boot. Most importantly, I have to make sure that Dragon Dictate Naturally Speaking will work on the WinMac. Since it makes calls to the chip, it is not obvious that it will work. I use Dragon to do my more lengthy writing of long articles and books. There is nothing remotely close on the Mac. Everything else is better on a Mac.

    George Silverman

    Word-of-Mouth Marketing Speaker and Consultant

    Author, The Secrets of Word-of-Mouth Marketing

    www.mnav.com wordofmouth.typepad.com

     

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