I just noticed something interesting. A lot of people come to this site after having Googled the phrase “Marketing Questions.” So, I looked up the phrase on Google Trends.
Pretty interesting and rare. It’s not very often that you see a common phrase suddenly appear with a few spikes and gradually double in a few years.
Even more interesting is that I get one of the top rankings on this phrase in Google Search. And, it’s around 2005 that I put up a lot of pages using that phrase. Here’s one: “Answers to these 23 marketing questions will send your product through the roof.”
In the meantime, the frequency of searches for “marketing” has gone down!
What’s even more interesting is that the number of new business starts is at an all-time low, very rare for a recession, when a lot of people are out of work, worried about their present jobs, and often forced to start a business out of desperation. I think there is going to be a burst of new businesses the likes of which we have never seen before. Probably in the US, if people continue to realize that it’s our only hope on a national level, and their only hope on a personal level. If we act accordingly and reduce taxes, government spending and regulation of business, new business starts — the engine of new employment — will soar. If not, elsewhere. “American Ingenuity” isn’t a function of “American Exceptionalism.” It was a function of American Freedom. Yes, “was.” Necessity may be the mother of invention, but the freedom to become rich is its father.
Oh, how is “Starting a New Business” trending?
So, to do my part, I’ve just started The Marketing Questions Center.
This is where people will be able to ask the general and most fundamental marketing questions that are on their minds. It will be customer driven. You ask the questions, and I’ll give you my thinking — and 50+ years of marketing experience.
I’ve listed what I think are the most important questions that I’ve been asked in my marketing consultations over the years. But I don’t count. What do you think? What are your most important marketing questions? What keeps you up at night? What is keeping your customers from buying more? The recession? Not for Apple, Google, and dozens of other companies, including start-ups. Don’t use the recession as an excuse. Improve your marketing, now. Ask me a non-trivial question, a strategic question, a question whose answer would double your sales, or let you start a successful business. I’ll do my best to answer them. If there is enough interest, I’ll put up a forum, do webinars and try to help even more great products and people win.
Let’s see what happens. Let’s hear your comments, questions, feedback, etc.