Watch these YouTube videos for an amazing, poignant example of how word of mouth, passed on from a social networking web site exploded into a national exposure (13 Million YouTube views as of this post!), got the man national fame, a job and a house, in a matter of a day or two.
I won’t say “Went Viral.” It was an explosion, not a viral spread. See previous post on the Viral Marketing Myth
[CBS does not allow embedding into a blog. Click above to go to YouTube to view it there.]
Just ran across an interesting new product that is apparently catching on by WOM: the Pluot®. It’s a cross (actualy an “interspecific,” which is more than just a blend) between a plum and an apricot and comes in many varieties. It tastes great, but our focus here is on interesting Word of Mouth stories.
To read an interesting WOM story about how the Pluot word of mouth is being transmitted by an expert and by ordinary people, see Emeril’s post about it here.
You can also read about the product from its developer. Link. There, you’ll also read about another product, but I’ll let you discover it for yourself.
Isn’t this a product that cries out for sampling and in-store tasting? Why haven’t I been offered a taste of this wonderful product?
Warning: don’t just buy one to take home.
By the way, I go to a small Korean supermarket (Orange Market in Orangeburg, NY) that will let me taste (actually, they encourage me to taste) any fruit that I’m thinking of buying. Isn’t that the way to make the decision easy?
Lesson; Give them a taste. In showbiz, it’s called “Show ’em a little leg.”