Atlas Shrugged — the marketing phenomenon. Saw the movie of Atlas Shrugged last weekend. I had high hopes and low expectations. I knew Ayn Rand personally, I’m an admirer of the book and I’ve read it many times. I expected to be disappointed because the book is so rich and ...
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You are selling all three. I can’t think of a single product, service or idea that doesn’t at least imply the other two. You are almost certainly neglecting two of these and and missing some great opportunities. Product: The physical embodiment of what you are selling, how it’s manifest in ...
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