I just came across this from an article titled “Strategic Listening” that I wrote in 1990. I thought it was interesting in the aftermath of the bankruptcy of GM, its bailout, and its immanent IPO. General Motors I once wrote to General Motors in the early 70’s, when they were ...
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In an article last Monday in the Wall Street Journal, reporter Emily Steel described the growing trend of using online social networks — both existing and company-encouraged — for marketing research. It’s a very dangerous trend, as I point out in my letter to her. Many companies are headed for ...
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