The Secret Key to Marketing Success
- Customers are overwhelmed by information overload.
- So they usually choose the easy-to-decide-on product, not the best.
- So, the key to marketing is to make it easier to decide on your product than the competition’s.
I’m the leading expert on easifying the customer decision process. If you want clever word play, pretty pictures, or other razzle-dazzle, I’m not your guy. But if you’ve tried all that, try my approach. It’s easier, cheaper and so much more effective.
I keep telling my consulting clients that they need to have a terse statement like this that sums up the essence of their differences, but they are blocked by expert blindness. I’m no exception. It’s taken 10 years to come up with these three sentences for myself. If there were another decision easification consultant in the world, he or she could have done it for me in a few hours, except for one thing: S/he also would have also had expert blindness in this area! But in your area, I’m an expert in easification, and just ignorant enough to say it simply.
Learn a little more about the secret to marketing success.