Quoted in The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth By George Silverman, AMACOM. This book will keep you off the crooked road of conventional marketing and set you on the straight and narrow path to greatly increased sales with less marketing expenditure.
Please copy and give to a friend or colleague. It’s an example of one of the secrets of word-of-mouth marketing: Give people something valuable that’s an example of your product or service or your quality, or your good taste, with your name on it. You can get an electronic copy of the poem at mnav.com/the-calf-path/ . It will also be an interesting experiment to see how much this obscure poem gets passed around. (Another secret of WOM Marketing: Appeal to the fun of participating in a beneficial experiment.)
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