Technorati: The most unresponsive company of 2009, so far – kdbm6q4y8x

September 28, 2009 |  by  |  Word-of-Mouth Marketing
  • SumoMe


The above cryptic post has been up for a while. A word of explanation and a lesson to be learned:

I have been trying for a month to get this blog indexed by Technorati, the search engine that specializes in blogs. The procedure is pretty simple. When you give them your blog address — in this case — they give you a little piece of code that is 10 numbers and digits long, which you can see at the top of this post. You publish that on your website, which tells them that this is your site.

Well, that little piece of code has been sitting there for about a month. Technorati claims that it goes out and finds that code on your blog within about an hour. When I keep checking, I get various kinds of error messages which they ask you to report back to them. I've done that several times over the last month, receiving an automated response to my e-mail but never a reply or resolution.

So I went to their support forum. There are dozens upon dozens of complaints about the inability to claim blogs. Most of these are unresolved and unanswered. A wider Google search (what, do you think I'd use Technorati?) reveals widespread complaints about their unresponsiveness chronicled on dozens of websites.

Apparently, their unresponsiveness is both broad and deep, across many different issues, for a long period of time. These complaints stretch over the last couple of years. They are punctuated by occasional responses from Technorati claiming that they are rectifying one kind of technical problem or another, but never, apparently, resolving the issue.

Responsive, customer oriented companies actively monitor the web for these kinds of posts. They respond quickly to complaints, especially from authors and bloggers like me. Especially when the post might give voice to the many many other people out there who are also dissatisfied but not leaving complaints on their forum. let's see how long it takes them to spot this post and respond to me. Don't hold your breath.

I nominate them for Most Unresponsive Company of 2009.

Their slogan should be:

Technorati: Taking Web 2.0 to a new level of unresponsiveness

Oh, the lesson: You don't have to work hard at making people hopping mad. Just ignore them. It's easy.

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