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George Silverman's Marketing Strategy Secrets | Tag archive for Rumor | Marketing Questions

Posts Tagged ‘Rumor’

An interesting word-of-mouth technique shows the darker side of word of mouth

First, I have to make a disclaimer. I am not advocating the following, I am reporting on it because it is interesting and illustrates several important properties of word of mouth.

Let’s call it hoax marketing:

Here’s the way it works:

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