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Table of Contents
Static Pages
- Book: "Easy Choices: The Secret to Marketing in the Age of Overload"
October 1, 2010, 15:14
This is my new book. It teaches the most important thing in marketing: getting your customer to act by making his/her decisions easier at every step
- Who is George Silverman?
September 14, 2010, 23:15
Description of George Silverman, The Decision Guy. Marketing consultant specializing helping marketers make customer decisions easier.
- The Decision Matrix
September 10, 2009, 22:07
The steps and stages of the customer decision process by adopter type
- Focus Group Center
March 25, 2010, 22:52
Information on Focus Groups: Designing, moderating, analyzing. What focus groups can and can't do. From one of the most experienced experts in the field
- How to Research Word of Mouth
August 10, 2009, 23:01
By George Silverman President; Market Navigation, Inc. Why Research Word of Mouth? Word of mouth is the most neglected of all the forces at…
- 16 Questions to ask yourself when listening to customers
March 22, 2008, 13:58
Marketers listen to lots of focus groups. But they don't always know what to listen for. In the past, I have provided long checklists, but to experienced…
- These 23 Marketing Questions Send Products Through the Roof
September 30, 2010, 09:32
These are the most profound marketing questions that you need to find the answers to in order to increase your product sales.
- Getting to the Right Psychological Level in Your Focus Groups
August 9, 2009, 01:48
An awareness of the levels of group interaction can improve your focus groups Too many focus groups are conducted at a superficial level. They sound all…
- How to Get Beneath the Surface in Focus Groups
September 26, 2010, 18:16
Table of contents What's the problem? It should come as no surprise that you can't always believe what you hear in focus groups, or anywhere…
- How to Get More Out of Your Focus Groups
September 27, 2010, 12:55
Remove some of the pitfalls that are hurting your focus group research Table of contents No matter how good you think your focus groups are, you almost…
- Client Guide to the Focus Group
September 27, 2010, 17:30
This is an advanced guide to the rationale behind focus groups and how to use them best. It will tell you how focus groups differ from individual…
- Online Focus Groups vs. Face-to-face & Telephone Focus Groups
September 28, 2010, 20:19
A comparison of online focus groups with telephone focus groups and face-to-face focus groups shows that telephone focus groups are for superior to online.
- Concept Testing: How to test a concept without killing it
September 29, 2010, 09:42
How do you go beyond traditional concept testing to test a concept without it getting killed by people's natural negativity to a new concepts?
- Everything in Moderation
September 29, 2010, 10:18
Background Readers of my series of marketing research articles in The Market Navigator (Update: No longer publishing. Using the blog instead.) have sent…
- Introduction to Telephone Focus Groups
September 30, 2008, 17:20
Special Report ... Introduction to Telephone Focus Groups By George Silverman President, Market Navigation, Inc. (Inventor of the telephone…
- How to Research Word of Mouth
- Why You Need Decision Easification Consulting
September 21, 2009, 16:59
We have found in over 35 years of consulting that simplifying and "easifying" the customer decision process shortens the decision cycle tremendously. It is the…
- Why you need my consulting services
September 24, 2010, 14:33
We have found in over 35 years of consulting that shortening the customer decision process is by far the single most powerful approach to creating enormous…
- Are You Ignoring the Best Marketing Strategy?
September 24, 2010, 13:06
Best Marketing Strategy: Simplify the customer decision precess to make new products and services successful in the Age of Information Overload
- Contact
September 29, 2010, 17:36
- The Shocking Truth about Telephone Focus Groups
September 30, 2010, 18:46
A surprising thing happened as I was writing this report. I originally intended to write a guide to the telephone focus group, outlining its specialized…
- Secrets of Word-of-Mouth Marketing 2nd Edition: Marketing in a World Where People Only Listen to their Friends
October 8, 2010, 17:12
No description found for this item.
- Blog
October 19, 2010, 19:57
Learn the secrets of marketing in the Age of Overload, where people are mostly listening to their friends, not to your commercial messages.
"Make Customer Decisions Simple and Easy" – still the best marketing strategy
June 23, 2011, 16:05
The best marketing strategy is to make each Yes of the decision path easier. Here's how to implement the "Decision Easification" marketing strategy..
- The Marketing Question Center
June 30, 2011, 22:39
Get the answers to your most pressing fundamental marketing questions.
- Consult Inquiry Form
July 2, 2011, 22:52
Use this form to get a consultation with George
- How to Move People from Complacency to Evangelism In Only 10 Simple Yeses
February 2, 2012, 14:34
Overloaded prospects and customers stay with inferior products because they don’t have the time to learn about and switch to yours. Here’s how to jog them…
- Yes Faster Book Form
February 2, 2012, 11:52
Under Construction This will be the form to get the book Yes Faster http://mnav.com/wp-content/uploads/2012/01/The-10-Major-Yeses-to-More-Sales-Faster-2.23.pd…
- The Market Navigator's Briefings - sign up
January 27, 2012, 12:25
Sign up here for the Market Navigator's Briefings. It's a letter that I send to you once or twice a week. I know you are overloaded, but this is designed to…
- Opt-in Form
February 3, 2012, 11:54
- You have already subscribed
January 29, 2012, 19:00
You have already subscribed to my newsletter. You will be receiving my Market Navigator's Briefings via email from grs@mnav.com. In case you filled out the…
- Site Map
September 29, 2010, 12:14
This page contains the site table of contents. Use it to quickly find content on this website.
- Site Map
July 2, 2011, 18:30
This page contains the site table of contents. Use it to quickly find content on this website.
Blog Posts
- Category: General (34)
- What do you think of this? HELP! by: George Silverman
June 26, 2011, 11:24
Request for feedback in my About page.
- Are you being subtly obnoxious? by: George Silverman
March 26, 2008, 13:32
Sometimes, exerting a little pressure on customers to get them to use your services again seems perfectly reasonable from the company's point of view. From a…
- WOMWorthy product: Harry Potter at the IMAX by: George Silverman
August 21, 2007, 11:21
Quick heads up: I don't know where the word of mouth is on this one. You just HAVE to see the new Harry Potter movie (Harry Potter and the Order of the…
- Surprise! Give 'em a little frisson to be Womworthy by: George Silverman
August 16, 2007, 13:40
Did you know that there is a hidden symbol in the FedEx logo? It symbolizes speed and precision. Once you see it, you can't not see it. I won't spoil…
- What to focus on by: George Silverman
August 7, 2007, 16:38
Most companies focus on beating the competition. Apple focuses on ... well, let's let Steve Jobs say it: Is Apple’s goal to overtake the PC in market…
- A Hilarious Spoof on Word-of-Mouth Marketing by: George Silverman
January 17, 2007, 16:30
In case you missed this hilarious spoof on WOM agent marketing, published over a year ago: From the Onion …
- Warning: Is Word-of-Mouth Marketing Losing Its Way? by: George Silverman
January 13, 2007, 13:37
I found the WOMMA (Word of Mouth Marketing Association) conference in Washington last month both exhilarating and disturbing. I’ve been worrying about the…
- Windows applications on Macs without Windows by: George Silverman
January 5, 2007, 16:16
Update: So far, the following prediction was wrong. I still think that it will be true, when Apple finally gets around to making their Leopard announcements.…
- How can a product survive a review like this? by: George Silverman
November 9, 2006, 14:44
Extraordinary review of a new product by an acknowledged expert: Pogue’s review of Zune What an example of the kind of word of mouth no one wants to get…
- A great example of product promotion by: George Silverman
November 7, 2006, 18:04
How’s this for a great product sample? It’s hilarious, but the reason I’m posting it is that it’s a great marketing example of giving out a sample in…
- Example of How to Promote a WOMworthy Product Via Word-of-Mouth Marketing: AeroPress by: George Silverman
November 3, 2006, 17:20
Here's a great example of word-of-mouth marketing, on many levels. Background: I’ve recently gotten into home coffee roasting. It’s a growing trend that…
- Word of mouth helps people separate the good from the crap by: George Silverman
November 1, 2006, 13:31
One of the most frequent questions I’m asked in my speeches and interviews is, “Don’t all the word-of-mouth tools, such as feeds, blogs, the proliferatio…
- Interesting alternative views of word-of-mouth marketing by: George Silverman
October 31, 2006, 15:19
I have been so caught up in what I see as the nobility and purity of the word-of-mouth marketing movement that I'm shocked when people view word-of-mouth…
- WOM Lessons of Windows on Intel Mac by: George Silverman
April 6, 2006, 12:17
As I predicted, it happened. I won’t rehash the thousands of blog posts on the subject of running Windows on the Intel Mac. For those who haven’…
- GM revises 2005 loss to .6 bln after charges - Mar. 16, 2006 by: George Silverman
March 16, 2006, 21:21
GM revises 2005 loss to .6 bln after charges - Mar. 16, 2006: GM revises '05 loss billion higher The automaker says actual losses were .6 billion;…
- Windows will now boot on a Mac by: George Silverman
March 16, 2006, 14:46
The contest for putting Windows on a Mac that I posted about here has been won. Details here. The implications are enormous, on many levels. First of all, it…
- Told You So by: George Silverman
March 9, 2006, 15:28
Told You So I hate arrogant titles like this one, but I have been shouting about the coming implosion of Big Pharma for several years. Well, it's here.…
- Brand Autopsy: George Knocks Trout Out of the Water by: George Silverman
March 7, 2006, 20:08
Brand Autopsy Here's part of what John Moore had to say about the Jack Trout Forbes.com article attacking word-of-mouth marketing. Read the whole thing,…
- A new word-of-mouth phenomenon that could shake the
world by: George Silverman
March 2, 2006, 13:36
I’ve been following an interesting contest, but realized that it has wider, Earth-shaking implications. Here's the contest, posted by a guy named…
- How to reach the world, in six easy steps by: George Silverman
March 1, 2006, 13:49
Word of Mouth is Nuclear Marketing, not Viral Marketing. Word of mouth can spread at explosive rates, not the usual “viral” rates that most …
- An amazing Word-of-Mouth disconnect by: George Silverman
January 23, 2006, 14:29
Just got back from the WOMMA WOMBAT (Word of Mouth Basic Training) conference. 450 people! It was great. More about it later. But I just had to post this: I…
- The Death-Knell of the Old Marketing by: George Silverman
January 23, 2006, 13:53
CNN.com 1/23/2006: "Ford will close 14 manufacturing plants in North America and cut up to 30,000 jobs in the coming years to try to stem losses and adjust to…
- Word of Mouth isn't everything in marketing by: George Silverman
January 10, 2006, 15:34
Some word-of-mouth marketers are acting as if word of mouth is the be-all and end-all. It is not. If it was, Apple would be the dominant computer; we’d…
- Standards of advertising vs. word-of-mouth marketing by: George Silverman
September 17, 2005, 08:14
What are the standards for judging advertising? I say that advertising has one overriding standard: how much it increases the likelihood that someone will buy…
- Interesting post from Tom Peters by: George Silverman
September 6, 2005, 16:30
Excerpt: Last week GM announced August car sales were down a whopping 13% (industry sales were up 3.8%) ... even as they continued their "free cars"…
- WOMMA "Word of Mouth vs. Advertising" Conference by: George Silverman
September 2, 2005, 13:43
We would like to invite you to an important event: WOMMA's "Word of Mouth vs. Advertising" Conference. It's in NYC on September 28th. See below for full…
- The most important word in marketing is... by: George Silverman
September 2, 2005, 11:40
Very interesting question posed on this blog: HELLO, my name is BLOG: The most important word in marketing is...: My answer: TRUTH In Marketing, which has…
- WOMworthy Reporter -- Jeanne Meserve by: George Silverman
August 30, 2005, 16:58
I think Jeanne Meserve of CNN should be nominated for a Pulitzer Prize or an Emmy. She is the most incisive, articulate and human reporter on any network…
- Advertising Can Kill Word of Mouth! by: George Silverman
August 30, 2005, 13:28
Consider this: 1. You are exposed to thousands of ads and commercials a month and only act on a very small handful. 2. You are likely to act on about one…
- Ford plans "restructuring" by: George Silverman
August 24, 2005, 12:25
Ford plans restructuring: "Ford Motor Co. will soon announce a new restructuring plan to return its key North American vehicle operations to profitability,…
- Brand = Reputation. Reputation = Brand by: George Silverman
August 23, 2005, 14:12
p>Great Post by that name from Brand Blogger. Raises the question "But what is reputation?" Glad you asked. Reputation is an expectation, particularly of…
- Customer service horror stories by: George Silverman
August 19, 2005, 12:22
An amazing example of negative WOM. This story has spread across the whole blogoshere and the mainstream press.Customer service horror stories in this Chicago…
- Open letter to Audi -- Why I can't recommend Audi anymore by: George Silverman
August 19, 2005, 10:06
After many years of both my wife and I owning Audi A6's, I regret to say that I advise against buying Audi's. The story provides many lessons in how to turn…
- Open letter to Pharmaceutical CEOs by: George Silverman
August 12, 2005, 10:59
I've decided to make public the letter I sent to the CEOs of the 50 top pharmaceutical firms urging a Word-of-Mouth (WOM) only launch of their next significant…
- What do you think of this? HELP! by: George Silverman
- Category: Word-of-Mouth Marketing (39)
From the “grandfather of word-of-mouth marketing,” and author of “Secrets of Word-of-Mouth Marketing,” find out how to harness the…
- Further Confirmation that Twitter WOM Works by: George Silverman
September 5, 2011, 17:15
Lessons in WOM from Delta's recent hurricane Irene unresponsiveness.
- Word-of-Mouth Marketing isn't just about getting satisfied customers to recommend your product by: George Silverman
July 24, 2011, 14:01
Word-of-Mouth Marketing is about so much more than customers raving to prospects. If you look this narrowly, you are missing some very big opportunities
- Amazing and Moving Example of Word-of-Mouth Explosion by: George Silverman
January 8, 2011, 13:20
Watch how word of mouth helped a man go from homeless to famous, a new job and house, a reunion with his mother, in about 72 hours. Not viral, an explosion!
- Secrets by: George Silverman
October 15, 2010, 14:41
A teacher once observed a child having trouble zipping up his jacket. She said, “The secret is to put the straight part all the way in, hold it in with one…
- Secrets of WOM Marketing 2nd Edition by: George Silverman
August 4, 2010, 20:12
I'm in the final stretch of the 2nd Edition of Secrets of Word-of-Mouth Marketing. I'll be publishing drafts of sections and chapters here. The final is due…
- Secrets of WOM Draft Table of Contents by: George Silverman
August 3, 2010, 20:20
Draft Table of Contents Secrets of Word-of-Mouth Marketing Comments, questions, suggestions will be greatly appreciated. What's missing, for…
- How not to write an email by: George Silverman
May 28, 2010, 18:56
Don't you just love all the emails you get that say... Please do not reply to this email. This e-mail has been sent to you automatically and is not capable…
- The Explosion of New Media by: George Silverman
April 19, 2010, 18:20
The Secrets of Word-of-Mouth Marketing was published in 2001. I've been compiling a list of the new media that have emerged since then. There are about 20-30…
- Strategic Listening by: George Silverman
March 25, 2010, 23:10
Listening to Customers Isn't Enough Note: This was written in 1990, so the remarks should be taken in the context of that year. It’s amazing how…
- Technorati: The most unresponsive company of 2009, so far - kdbm6q4y8x by: George Silverman
September 28, 2009, 01:00
kdbm6q4y8x The above cryptic post has been up for a while. A word of explanation and a lesson to be learned: I have been trying for a month to get this…
- Knowledge Blindness and Expert Blindness by: George Silverman
September 12, 2009, 19:23
One of the main causes of marketing problems: Knowing everything except what it's like not to know. Why your customers don't "get it."; You don't.
- The Decision Matrix: The Steps in the Decision Process by Adopter Type by: George Silverman
September 10, 2009, 22:07
The stages and steps in the decision process for the different adopter types
- Live Books by: George Silverman
September 7, 2009, 17:41
A "live book" is a book posted on my web site that allows visitors to ask questions, make comments, or even make a contribution to the book (by…
- The Calf-Path by: George Silverman
September 6, 2009, 16:34
One day through the primeval wood A calf walked home, as good calves should; But made a trail all bent askew, A crooked trail as all calves do. Since…
- Open letter to Pharmaceutical CEOs by: George Silverman
August 31, 2009, 11:41
Open letter to Pharmaceutical CEOs Re: How to Solve the Current Pharmaceutical Crisis Dear Pharmaceutical CEO, You are in the midst of a major crisis. I…
- How to Harness Word of Mouth — Guide to Peer Selling by: George Silverman
August 10, 2009, 20:15
Word of mouth is the most powerful force in the marketplace. Yet there was almost no useful literature on the subject until 2001. It was almost…
- How to Harness Word of Mouth by: George Silverman
August 10, 2009, 14:42
By George Silverman President, Market Navigation, Inc. Note: This article was written in the early 1990's, over a decade before I wrote first…
- WOM gone wild in a crisis by: George Silverman
October 9, 2008, 16:40
The current financial crisis provides a rare opportunity to study Word of Mouth under crisis conditions. It turns out that Word of Mouth works differently…
- Word of Mouth -- without words and without mouths! by: George Silverman
August 15, 2008, 15:55
Implied WOM -- Here's a case where it's more important than explicit WOM The Olympic swimming competition is providing a great example of what I call…
- David Pogue wonders about the Macintosh Surge by: George Silverman
January 25, 2008, 17:26
David Pogue has recently attempted to explain the Macintosh Surge, and solicited opinions about it: http://pogue.blogs.nytimes.com/2008/01/18/explaining-the-m…
- Beware the Oracles by: George Silverman
January 20, 2008, 16:56
Listening to the pundits speculate about why the polls failed to predict the Clinton win in New Hampshire, why they had prematurely counted out McCain,…
- Sometimes you want to tell everybody! Why? by: George Silverman
January 16, 2008, 23:54
Here is an old joke, that I’m not telling for the humor. I’m telling it to make a point. An elderly man goes into confession and says to the priest,…
- Negative Word of Mouth by: George Silverman
January 10, 2008, 18:43
IThis is a perfect example of negative word of mouth gone viral. it reminds me that I got up in a word of mouth marketing Association meeting and publicly…
- Things are not always as simple as they seem in surveys by: George Silverman
January 9, 2008, 15:55
The New Hampshire Primary was a cautionary marketing tale. It shows us why surveys (polls) can be very misleading. The polls missed the Clinton victory…
- The secrets to Apple’s success by: George Silverman
September 16, 2007, 14:21
Steve Chazin, a former Apple marketing and sales exec, has identified 5 of the things that make Apple such successful marketers. This little 8 page eBook…
- Jack Trout Attacks WOM marketing - We've made it! by: George Silverman
March 7, 2006, 13:49
Jack Trout attacks Word-of-Mouth Marketing Is Word Of Mouth All It's Cracked Up To Be? (Via WoM Watch) In a dazzlingly out-of-touch article for…
- Category: WOMworthy products (2)
Products worthy of word of mouth
- Amazing and Moving Example of Word-of-Mouth Explosion by: George Silverman
January 8, 2011, 13:20
Watch how word of mouth helped a man go from homeless to famous, a new job and house, a reunion with his mother, in about 72 hours. Not viral, an explosion!
- WOMworthy: the Pluot by: George Silverman
August 13, 2005, 14:00
Just ran across an interesting new product that is apparently catching on by WOM: the Pluot®. It’s a cross (actualy an “interspecific,”…
- Amazing and Moving Example of Word-of-Mouth Explosion by: George Silverman
- Category: Secrets of WOMM (13)
Secrets of Word-of-Mouth Marketing: Marketing in a World Where People Only Listen to their Friends, 2nd Ed.
- Get a Free Copy of "The Secrets of Word-of-Mouth Marketing - Second Edition" by: George Silverman
February 27, 2011, 15:33
Get a free copy of "The Secrets of Word-of-Mouth Marketing - Second Edition"
- The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
February 9, 2011, 10:35
The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
- The Super Bowl Commercials Teach Lessons in How Not to Advertise by: George Silverman
February 7, 2011, 16:55
Super Bowl commercials are measured by popularity. Instead, they should be measured by sales. Do not confuse entertainment with persuasion.
- Possible duplicate posts and confirmations by: George Silverman
February 1, 2011, 20:17
If you are receiving this blog via email rather than an RSS feed, you may get duplicates for a short time. Please accept my apologies. I'm switching from…
- The Viral Marketing Myth: Mea Culpa by: George Silverman
January 2, 2011, 21:01
Contrary to popular belief - and my own writings - word of mouth does not spread like a virus. The metaphor obscures a lot. A "nuclear explosion" is more…
- "Viral" leads 2011 List of Banished Words — Hooray! by: George Silverman
December 31, 2010, 12:00
University names "Viral" as the leading word that should be banished. I say that we should stop using "Viral Marketing"
- Word-of-Mouth Campaign Effectiveness is Impossible to Measure by Conventional Means by: George Silverman
November 24, 2010, 19:37
Why usual control-group and pre/post test designs can't measure the effectiveness of word-of-mouth campaigns
- An interesting word-of-mouth technique shows the darker side of word of mouth by: George Silverman
October 16, 2010, 18:10
First, I have to make a disclaimer. I am not advocating the following, I am reporting on it because it is interesting and illustrates several important…
- How my interest in marketing started by: George Silverman
October 16, 2010, 17:03
My interest in marketing started one day in my father’s drug store. I watched a Camel Cigarette salesman repeatedly approach customers who had just bought a…
- Revised Table of Contents—Secrets of Word-of-Mouth Marketing, 2nd Edition by: George Silverman
October 15, 2010, 14:55
Here's a much more manageable table of contents of Secrets of Word-of-Mouth Marketing: Marketing in a World Where People Only Listen to their Friends, 2nd Ed.…
- The New Media by: George Silverman
October 15, 2010, 14:53
There are dozens of major categories of media contributing to our overload.
- Secrets by: George Silverman
October 15, 2010, 14:41
A teacher once observed a child having trouble zipping up his jacket. She said, “The secret is to put the straight part all the way in, hold it in with one…
- On-Line, Real Time Internet Focus Groups by: George Silverman
October 22, 2008, 13:12
How to combine telephone focus groups and internet browsing
- Get a Free Copy of "The Secrets of Word-of-Mouth Marketing - Second Edition" by: George Silverman
- Further Confirmation that Twitter WOM Works by: George Silverman
- Category: Focus Groups (2)
Focus Groups and Qualitative Marketing Research
- The GM Decline Predicted in 1990 by: George Silverman
November 8, 2010, 21:13
All the signs were there. How to listen to your customers and avoid what happened to GM.
- Using Online Networks for Market Research Can Be Dangerous by: George Silverman
January 20, 2008, 15:43
In an article last Monday in the Wall Street Journal, reporter Emily Steel described the growing trend of using online social networks -- both existing and…
- The GM Decline Predicted in 1990 by: George Silverman
- Category: Marketing - Gen'l (18)
- Well, that didn't quite work by: George Silverman
January 30, 2012, 08:26
Last night, I posted a request that you switch from your Feedburner-sent newsletter of my blog. It turns out that you may have been getting the posts through…
- You may need to make one click. I hope it doesn't hurt :-) by: George Silverman
January 29, 2012, 19:06
You may need to make a simple click and re-enter your email if you want to continue to receive the best of my thinking. Why? I'm switching off to a Newsletter-…
- How to complain about a company via Twitter by: George Silverman
September 28, 2011, 09:56
How to use public pressure and word-of-mouth to pressure a company to do the right thing
- What is Marketing? You will be surprised. by: George Silverman
July 28, 2011, 11:51
What is Marketing? Not what most people think. The surprising shift in thinking about marketing that could triple your sales.
- No New Social Network Launched Today — Borowitz Report by: George Silverman
July 18, 2011, 22:13
Andy Borowitz reports: No New Social Network Launched Today SILICON VALLEY (The Borowitz Report) – A shockwave hit Silicon Valley today when, for the first…
- My unique approach to marketing by: George Silverman
July 4, 2011, 13:04
Persuasion is fine, but reaches diminishing returns fast. Remove the decision blocks, and your sales will soar
- What are your marketing questions? by: George Silverman
July 1, 2011, 00:33
"Marketing Questions" has been trending up, but marketing and "starting a new business" has been going down.
- Companies who unseated the leader by making decisions to use them easier: by: George Silverman
June 23, 2011, 15:15
These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
- Are you selling a product, service or idea? Yes. by: George Silverman
February 10, 2011, 12:13
Do you have a product, service or idea? You have all three. Look at the two you are neglecting for opportunities.
- A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
February 8, 2011, 13:30
The 3 sentence secrets of marketing, in a little more detail.
- The Super Bowl Commercials Teach Lessons in How Not to Advertise by: George Silverman
February 7, 2011, 16:55
Super Bowl commercials are measured by popularity. Instead, they should be measured by sales. Do not confuse entertainment with persuasion.
- Lessons from Branson — treat people like people: encourage "pinching" salt shakers by: George Silverman
December 1, 2010, 09:54
Branson calls present practices of US Airlines "bizarre." Encourages people to steal salt-shakers
- How my interest in marketing started by: George Silverman
October 16, 2010, 17:03
My interest in marketing started one day in my father’s drug store. I watched a Camel Cigarette salesman repeatedly approach customers who had just bought a…
- A Farmer Selling Onions by: George Silverman
October 10, 2010, 22:02
As I was writing about consulting with more clients in the form of smaller consultations, rather than mega-projects with giant companies, I remembered the…
- Now YOU Can Rent George's Brain to Answer Your Most Important Marketing Questions by: George Silverman
October 10, 2010, 20:35
How go get consulting from a leading marketing consultant at a low price.
- How to exceed your projections in half the time by: George Silverman
September 5, 2005, 16:21
The better the product is, the harder it is to sell. The best products tend to be the innovative products. The world rarely beats a path to their door.
- Category: Idea Marketing (3)
The marketing of ideas, particularly political, economic, philosophical ideas.
- Marketing John Galt by: George Silverman
April 26, 2011, 21:09
Thoughts on the marketing of Atlas Shrugged by Ayn Rand, the movie.
- Are you selling a product, service or idea? Yes. by: George Silverman
February 10, 2011, 12:13
Do you have a product, service or idea? You have all three. Look at the two you are neglecting for opportunities.
- The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
February 9, 2011, 10:35
The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
- Marketing John Galt by: George Silverman
- Well, that didn't quite work by: George Silverman
- Category: Ideas and Persuasion (2)
- Marketing John Galt by: George Silverman
April 26, 2011, 21:09
Thoughts on the marketing of Atlas Shrugged by Ayn Rand, the movie.
- Economist Announces Discovery of the Source of Wealth by: George Silverman
October 9, 2010, 20:03
Paul Krikman, Noted Prize-Winning Economist, announced today that economists have discovered that money is the source of all wealth. “It was in front of us…
- Marketing John Galt by: George Silverman
- Category: Customer Decision Making (16)
Simplifying the customer decision making process is the key to successful marketing. Customers are too busy to go through a complex process, so they take the…
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
July 19, 2012, 15:50
Customers want simplicity has been validated by a study. But it's important to separate ease and simplicity. "Ease" is the more important. Here's why
- Companies who unseated the leader by making decisions to use them easier: by: George Silverman
June 23, 2011, 15:15
These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
- The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
February 9, 2011, 10:35
The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
- A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
February 8, 2011, 13:30
The 3 sentence secrets of marketing, in a little more detail.
- I've finally distilled the secret to marketing success into 3 sentences by: George Silverman
February 8, 2011, 13:21
I've finally distilled the secret to marketing success into 3 sentences
- Microsoft is an easification wannabee; they may actually get there by: George Silverman
October 14, 2010, 15:44
Microsoft can's seem to simplify the decision making process. Apple and Google make the product buying process easy, simple, fun and fast.
- Simple isn't easy. Easy isn't simple. by: George Silverman
October 9, 2010, 22:59
Simple isn't easy; easy isn't simple. These two concepts are easily confused.
- How to Research your Customers’ Buying Process by: George Silverman
October 9, 2010, 17:23
Shortening your customers' buying process is the most important thing you can do in marketing. Here's how to figure out how.
- Great example of simplicity by: George Silverman
October 9, 2010, 16:24
The cartoon on this page is one of the best on simplicity I've ever seen. Cagle Blogs » Best Generic Speech Ever.
- Why are some people and organizations incapable of simplicity and ease? by: George Silverman
October 6, 2010, 14:34
Why don't some people and organizations simplify and easify their messages, products, directions, etc.? I'm beginning to think that it's not that they don't…
- The Decision Matrix: The Steps in the Decision Process by Adopter Type by: George Silverman
September 10, 2009, 22:07
The stages and steps in the decision process for the different adopter types
- How to exceed your projections in half the time by: George Silverman
September 5, 2005, 16:21
The better the product is, the harder it is to sell. The best products tend to be the innovative products. The world rarely beats a path to their door.
- Category: Decision Easification (9)
Making Customer Decisions Easier
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
July 19, 2012, 15:50
Customers want simplicity has been validated by a study. But it's important to separate ease and simplicity. "Ease" is the more important. Here's why
- Companies who unseated the leader by making decisions to use them easier: by: George Silverman
June 23, 2011, 15:15
These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
- The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
February 9, 2011, 10:35
The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
- A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
February 8, 2011, 13:30
The 3 sentence secrets of marketing, in a little more detail.
- I've finally distilled the secret to marketing success into 3 sentences by: George Silverman
February 8, 2011, 13:21
I've finally distilled the secret to marketing success into 3 sentences
- How to make the Customer Buying Process Easier, Simpler and Faster by: George Silverman
January 28, 2011, 11:26
Here are some examples of making the customer decision-making process easier and simpler.
- Lessons from Branson — treat people like people: encourage "pinching" salt shakers by: George Silverman
December 1, 2010, 09:54
Branson calls present practices of US Airlines "bizarre." Encourages people to steal salt-shakers
- The New Media by: George Silverman
October 15, 2010, 14:53
There are dozens of major categories of media contributing to our overload.
- Are you making decisions easier for your customers? by: George Silverman
January 17, 2007, 18:07
Either you’re supporting the customer’s decision making, or you’re creating clutter and obstructing it. Prospects make dozens of little decisions as…
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
- Category: Featured (4)
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
July 19, 2012, 15:50
Customers want simplicity has been validated by a study. But it's important to separate ease and simplicity. "Ease" is the more important. Here's why
- My unique approach to marketing by: George Silverman
July 4, 2011, 13:04
Persuasion is fine, but reaches diminishing returns fast. Remove the decision blocks, and your sales will soar
- What are your marketing questions? by: George Silverman
July 1, 2011, 00:33
"Marketing Questions" has been trending up, but marketing and "starting a new business" has been going down.
- How to make the Customer Buying Process Easier, Simpler and Faster by: George Silverman
January 28, 2011, 11:26
Here are some examples of making the customer decision-making process easier and simpler.
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
- Category: Marketing Strategy (2)
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
July 19, 2012, 15:50
Customers want simplicity has been validated by a study. But it's important to separate ease and simplicity. "Ease" is the more important. Here's why
- Are YOU a Frustrated Marketer? by: George Silverman
February 3, 2012, 15:56
All marketers are frustrated. They are addressing symptoms, not problems. There is ONE problem at the root of all marketing "problems."
- Decision Ease and Simplicity is What Your Customers Really Want by: George Silverman
- Category: Thinking (1)
Issues about thinking, problem solving, decision making, etc.
- Thoughts about Thinking by: George Silverman
June 6, 2012, 18:00
Thoughts about thinking for oneself. It's not as easy as most of us think it is, even for original thinkers.
- Thoughts about Thinking by: George Silverman
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