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Book: "Easy Choices: The Secret to Marketing in the Age of Overload"
October 1, 2010, 15:14
This is my new book. It teaches the most important thing in marketing: getting your customer to act by making his/her decisions easier at every step
Who is George Silverman?
September 14, 2010, 23:15
Description of George Silverman, The Decision Guy. Marketing consultant specializing helping marketers make customer decisions easier.
The Decision Matrix
September 10, 2009, 22:07
The steps and stages of the customer decision process by adopter type
Focus Group Center
March 25, 2010, 22:52
Information on Focus Groups: Designing, moderating, analyzing. What focus groups can and can't do. From one of the most experienced experts in the field
- How to Research Word of Mouth
  August 10, 2009, 23:01
  By George Silverman President; Market Navigation, Inc. Why Research Word of Mouth? Word of mouth is the most neglected of all the forces at…
- 16 Questions to ask yourself when listening to customers
  March 22, 2008, 13:58
  Marketers listen to lots of focus groups. But they don't always know what to listen for. In the past, I have provided long checklists, but to experienced…
- These 23 Marketing Questions Send Products Through the Roof
  September 30, 2010, 09:32
  These are the most profound marketing questions that you need to find the answers to in order to increase your productt sales.
- Getting to the Right Psychological Level in Your Focus Groups
  August 9, 2009, 01:48
  An awareness of the levels of group interaction can improve your focus groups Too many focus groups are conducted at a superficial level. They sound all…
- How to Get Beneath the Surface in Focus Groups
  September 26, 2010, 18:16
  Table of contents What's the problem? It should come as no surprise that you can't always believe what you hear in focus groups, or anywhere…
- How to Get More Out of Your Focus Groups
  September 27, 2010, 12:55
  Remove some of the pitfalls that are hurting your focus group research Table of contents No matter how good you think your focus groups are, you almost…
- Client Guide to the Focus Group
  September 27, 2010, 17:30
  This is an advanced guide to the rationale behind focus groups and how to use them best. It will tell you how focus groups differ from individual…
- Online Focus Groups vs. Face-to-face & Telephone Focus Groups
  September 28, 2010, 20:19
  A comparison of online focus groups with telephone focus groups and face-to-face focus groups shows that telephone focus groups are for superior to online.
- Concept Testing: How to test a concept without killing it
  September 29, 2010, 09:42
  How do you go beyond traditional concept testing to test a concept without it getting killed by people's natural negativity to a new concepts?
- Everything in Moderation
  September 29, 2010, 10:18
  Background Readers of my series of marketing research articles in The Market Navigator (Update: No longer publishing. Using the blog instead.) have sent…
- Introduction to Telephone Focus Groups
  September 30, 2008, 17:20
  Special Report ... Introduction to Telephone Focus Groups By George Silverman President, Market Navigation, Inc. (Inventor of the telephone…
Why You Need Decision Easification Consulting
September 21, 2009, 16:59
We have found in over 35 years of consulting that simplifying and "easifying" the customer decision process shortens the decision cycle tremendously. It is the…
Why you need my consulting services
September 24, 2010, 14:33
We have found in over 35 years of consulting that shortening the customer decision process is by far the single most powerful approach to creating enormous…
Are You Ignoring the Best Marketing Strategy?
September 24, 2010, 13:06
Best Marketing Strategy: Simplify the customer decision precess to make new products and services successful in the Age of Information Overload
Contact
September 29, 2010, 17:36
The Shocking Truth about Telephone Focus Groups
September 30, 2010, 18:46
A surprising thing happened as I was writing this report. I originally intended to write a guide to the telephone focus group, outlining its specialized…
Secrets of Word-of-Mouth Marketing 2nd Edition: Marketing in a World Where People Only Listen to their Friends
October 8, 2010, 17:12
No description found for this item.
Blog
October 19, 2010, 19:57
Learn the secrets of marketing in the Age of Overload, where people are mostly listening to their friends, not to your commercial messages.
"Make it easy to buy" is still the best marketing strategy

June 23, 2011, 16:05
The best marketing strategy is to make each Yes of the decision path easier. Here's how to implement the "Decision Easification" marketing strategy..
The Marketing Question Center
June 30, 2011, 22:39
Get the answers to your most pressing fundamental marketing questions.
Consult Inquiry Form
July 2, 2011, 22:52
Use this form to get a consultation with George
How to Move People from Complacency to Evangelism In Only 10 Simple Yeses
February 2, 2012, 14:34
Overloaded prospects and customers stay with inferior products because they don’t have the time to learn about and switch to yours. Here’s how to jog them…
Yes Faster Book Form
February 2, 2012, 11:52
Under Construction This will be the form to get the book Yes Faster http://mnav.com/wp-content/uploads/2012/01/The-10-Major-Yeses-to-More-Sales-Faster-2.23.pd…
The Market Navigator's Briefings - sign up
January 27, 2012, 12:25
Sign up here for the Market Navigator's Briefings. It's a letter that I send to you once or twice a week. I know you are overloaded, but this is designed to…
Opt-in Form
February 3, 2012, 11:54
You have already subscribed
January 29, 2012, 19:00
You have already subscribed to my newsletter. You will be receiving my Market Navigator's Briefings via email from grs@mnav.com. In case you filled out the…
Site Map
September 29, 2010, 12:14
This page contains the site table of contents. Use it to quickly find content on this website.
Site Map
July 2, 2011, 18:30
This page contains the site table of contents. Use it to quickly find content on this website.

Blog Posts

Category: General (34)
- What do you think of this? HELP! by: George Silverman
  June 26, 2011, 11:24
  Request for feedback in my About page.
- Are you being subtly obnoxious? by: George Silverman
  March 26, 2008, 13:32
  Sometimes, exerting a little pressure on customers to get them to use your services again seems perfectly reasonable from the company's point of view. From a…
- WOMWorthy product: Harry Potter at the IMAX by: George Silverman
  August 21, 2007, 11:21
  Quick heads up: I don't know where the word of mouth is on this one. You just HAVE to see the new Harry Potter movie (Harry Potter and the Order of the…
- Surprise! Give 'em a little frisson to be Womworthy by: George Silverman
  August 16, 2007, 13:40
  Did you know that there is a hidden symbol in the FedEx logo? It symbolizes speed and precision. Once you see it, you can't not see it. I won't spoil…
- What to focus on by: George Silverman
  August 7, 2007, 16:38
  Most companies focus on beating the competition. Apple focuses on ... well, let's let Steve Jobs say it: Is Apple’s goal to overtake the PC in market…
- A Hilarious Spoof on Word-of-Mouth Marketing by: George Silverman
  January 17, 2007, 16:30
  In case you missed this hilarious spoof on WOM agent marketing, published over a year ago: From the Onion …
- Warning: Is Word-of-Mouth Marketing Losing Its Way? by: George Silverman
  January 13, 2007, 13:37
  I found the WOMMA (Word of Mouth Marketing Association) conference in Washington last month both exhilarating and disturbing. I’ve been worrying about the…
- Windows applications on Macs without Windows by: George Silverman
  January 5, 2007, 16:16
  Update: So far, the following prediction was wrong. I still think that it will be true, when Apple finally gets around to making their Leopard announcements.…
- How can a product survive a review like this? by: George Silverman
  November 9, 2006, 14:44
  Extraordinary review of a new product by an acknowledged expert: Pogue’s review of Zune What an example of the kind of word of mouth no one wants to get…
- A great example of product promotion by: George Silverman
  November 7, 2006, 18:04
  How’s this for a great product sample? It’s hilarious, but the reason I’m posting it is that it’s a great marketing example of giving out a sample in…
- Example of How to Promote a WOMworthy Product Via Word-of-Mouth Marketing: AeroPress by: George Silverman
  November 3, 2006, 17:20
  Here's a great example of word-of-mouth marketing, on many levels. Background: I’ve recently gotten into home coffee roasting. It’s a growing trend that…
- Word of mouth helps people separate the good from the crap by: George Silverman
  November 1, 2006, 13:31
  One of the most frequent questions I’m asked in my speeches and interviews is, “Don’t all the word-of-mouth tools, such as feeds, blogs, the proliferatio…
- Interesting alternative views of word-of-mouth marketing by: George Silverman
  October 31, 2006, 15:19
  I have been so caught up in what I see as the nobility and purity of the word-of-mouth marketing movement that I'm shocked when people view word-of-mouth…
- WOM Lessons of Windows on Intel Mac by: George Silverman
  April 6, 2006, 12:17
  As I predicted, it happened. I won’t rehash the thousands of blog posts on the subject of running Windows on the Intel Mac. For those who haven’…
- GM revises 2005 loss to .6 bln after charges - Mar. 16, 2006 by: George Silverman
  March 16, 2006, 21:21
  GM revises 2005 loss to .6 bln after charges - Mar. 16, 2006: GM revises '05 loss billion higher The automaker says actual losses were .6 billion;…
- Windows will now boot on a Mac by: George Silverman
  March 16, 2006, 14:46
  The contest for putting Windows on a Mac that I posted about here has been won. Details here. The implications are enormous, on many levels. First of all, it…
- Told You So by: George Silverman
  March 9, 2006, 15:28
  Told You So I hate arrogant titles like this one, but I have been shouting about the coming implosion of Big Pharma for several years. Well, it's here.…
- Brand Autopsy: George Knocks Trout Out of the Water by: George Silverman
  March 7, 2006, 20:08
  Brand Autopsy Here's part of what John Moore had to say about the Jack Trout Forbes.com article attacking word-of-mouth marketing. Read the whole thing,…
- A new word-of-mouth phenomenon that could shake the world by: George Silverman
  March 2, 2006, 13:36
  I’ve been following an interesting contest, but realized that it has wider, Earth-shaking implications. Here's the contest, posted by a guy named…
- How to reach the world, in six easy steps by: George Silverman
  March 1, 2006, 13:49
  Word of Mouth is Nuclear Marketing, not Viral Marketing. Word of mouth can spread at explosive rates, not the usual “viral” rates that most …
- An amazing Word-of-Mouth disconnect by: George Silverman
  January 23, 2006, 14:29
  Just got back from the WOMMA WOMBAT (Word of Mouth Basic Training) conference. 450 people! It was great. More about it later. But I just had to post this: I…
- The Death-Knell of the Old Marketing by: George Silverman
  January 23, 2006, 13:53
  CNN.com 1/23/2006: "Ford will close 14 manufacturing plants in North America and cut up to 30,000 jobs in the coming years to try to stem losses and adjust to…
- Word of Mouth isn't everything in marketing by: George Silverman
  January 10, 2006, 15:34
  Some word-of-mouth marketers are acting as if word of mouth is the be-all and end-all. It is not. If it was, Apple would be the dominant computer; we’d…
- Standards of advertising vs. word-of-mouth marketing by: George Silverman
  September 17, 2005, 08:14
  What are the standards for judging advertising? I say that advertising has one overriding standard: how much it increases the likelihood that someone will buy…
- Interesting post from Tom Peters by: George Silverman
  September 6, 2005, 16:30
  Excerpt: Last week GM announced August car sales were down a whopping 13% (industry sales were up 3.8%) ... even as they continued their "free cars"…
- WOMMA "Word of Mouth vs. Advertising" Conference by: George Silverman
  September 2, 2005, 13:43
  We would like to invite you to an important event: WOMMA's "Word of Mouth vs. Advertising" Conference. It's in NYC on September 28th. See below for full…
- The most important word in marketing is... by: George Silverman
  September 2, 2005, 11:40
  Very interesting question posed on this blog: HELLO, my name is BLOG: The most important word in marketing is...: My answer: TRUTH In Marketing, which has…
- WOMworthy Reporter -- Jeanne Meserve by: George Silverman
  August 30, 2005, 16:58
  I think Jeanne Meserve of CNN should be nominated for a Pulitzer Prize or an Emmy. She is the most incisive, articulate and human reporter on any network…
- Advertising Can Kill Word of Mouth! by: George Silverman
  August 30, 2005, 13:28
  Consider this: 1. You are exposed to thousands of ads and commercials a month and only act on a very small handful. 2. You are likely to act on about one…
- Ford plans "restructuring" by: George Silverman
  August 24, 2005, 12:25
  Ford plans restructuring: "Ford Motor Co. will soon announce a new restructuring plan to return its key North American vehicle operations to profitability,…
- Brand = Reputation. Reputation = Brand by: George Silverman
  August 23, 2005, 14:12
  p>Great Post by that name from Brand Blogger. Raises the question "But what is reputation?" Glad you asked. Reputation is an expectation, particularly of…
- Customer service horror stories by: George Silverman
  August 19, 2005, 12:22
  An amazing example of negative WOM. This story has spread across the whole blogoshere and the mainstream press.Customer service horror stories in this Chicago…
- Open letter to Audi -- Why I can't recommend Audi anymore by: George Silverman
  August 19, 2005, 10:06
  After many years of both my wife and I owning Audi A6's, I regret to say that I advise against buying Audi's. The story provides many lessons in how to turn…
- Open letter to Pharmaceutical CEOs by: George Silverman
  August 12, 2005, 10:59
  I've decided to make public the letter I sent to the CEOs of the 50 top pharmaceutical firms urging a Word-of-Mouth (WOM) only launch of their next significant…
Category: Word-of-Mouth Marketing (39)
From the “grandfather of word-of-mouth marketing,” and author of “Secrets of Word-of-Mouth Marketing,” find out how to harness the…
- Further Confirmation that Twitter WOM Works by: George Silverman
  September 5, 2011, 17:15
  Lessons in WOM from Delta's recent hurricane Irene unresponsiveness.
- Word-of-Mouth Marketing isn't just about getting satisfied customers to recommend your product by: George Silverman
  July 24, 2011, 14:01
  Word-of-Mouth Marketing is about so much more than customers raving to prospects. If you look this narrowly, you are missing some very big opportunities
- Amazing and Moving Example of Word-of-Mouth Explosion by: George Silverman
  January 8, 2011, 13:20
  Watch how word of mouth helped a man go from homeless to famous, a new job and house, a reunion with his mother, in about 72 hours. Not viral, an explosion!
- Secrets by: George Silverman
  October 15, 2010, 14:41
  A teacher once observed a child having trouble zipping up his jacket. She said, “The secret is to put the straight part all the way in, hold it in with one…
- Secrets of WOM Marketing 2nd Edition by: George Silverman
  August 4, 2010, 20:12
  I'm in the final stretch of the 2nd Edition of Secrets of Word-of-Mouth Marketing. I'll be publishing drafts of sections and chapters here. The final is due…
- Secrets of WOM Draft Table of Contents by: George Silverman
  August 3, 2010, 20:20
  Draft Table of Contents Secrets of Word-of-Mouth Marketing Comments, questions, suggestions will be greatly appreciated. What's missing, for…
- How not to write an email by: George Silverman
  May 28, 2010, 18:56
  Don't you just love all the emails you get that say... Please do not reply to this email. This e-mail has been sent to you automatically and is not capable…
- The Explosion of New Media by: George Silverman
  April 19, 2010, 18:20
  The Secrets of Word-of-Mouth Marketing was published in 2001. I've been compiling a list of the new media that have emerged since then. There are about…
- Strategic Listening by: George Silverman
  March 25, 2010, 23:10
  Listening to Customers Isn't Enough Note: This was written in 1990, so the remarks should be taken in the context of that year. It’s amazing how…
- Technorati: The most unresponsive company of 2009, so far - kdbm6q4y8x by: George Silverman
  September 28, 2009, 01:00
  kdbm6q4y8x The above cryptic post has been up for a while. A word of explanation and a lesson to be learned: I have been trying for a month to get this…
- Knowledge Blindness and Expert Blindness by: George Silverman
  September 12, 2009, 19:23
  One of the main causes of marketing problems: Knowing everything except what it's like not to know. Why your customers don't "get it."; You don't.
- The Decision Matrix: The Steps in the Decision Process by Adopter Type by: George Silverman
  September 10, 2009, 22:07
  The stages and steps in the decision process for the different adopter types
- Live Books by: George Silverman
  September 7, 2009, 17:41
  A "live book" is a book posted on my web site that allows visitors to ask questions, make comments, or even make a contribution to the book (by…
- The Calf-Path by: George Silverman
  September 6, 2009, 16:34
  One day through the primeval wood A calf walked home, as good calves should; But made a trail all bent askew, A crooked trail as all calves do. Since…
- Open letter to Pharmaceutical CEOs by: George Silverman
  August 31, 2009, 11:41
  Open letter to Pharmaceutical CEOs Re: How to Solve the Current Pharmaceutical Crisis Dear Pharmaceutical CEO, You are in the midst of a major crisis. I…
- How to Harness Word of Mouth — Guide to Peer Selling by: George Silverman
  August 10, 2009, 20:15
  Word of mouth is the most powerful force in the marketplace. Yet there was almost no useful literature on the subject until 2001. It was almost…
- How to Harness Word of Mouth by: George Silverman
  August 10, 2009, 14:42
  By George Silverman President, Market Navigation, Inc. Note: This article was written in the early 1990's, over a decade before I wrote first…
- WOM gone wild in a crisis by: George Silverman
  October 9, 2008, 16:40
  The current financial crisis provides a rare opportunity to study Word of Mouth under crisis conditions. It turns out that Word of Mouth works differently…
- Word of Mouth -- without words and without mouths! by: George Silverman
  August 15, 2008, 15:55
  Implied WOM -- Here's a case where it's more important than explicit WOM The Olympic swimming competition is providing a great example of what I call…
- David Pogue wonders about the Macintosh Surge by: George Silverman
  January 25, 2008, 17:26
  David Pogue has recently attempted to explain the Macintosh Surge, and solicited opinions about it: http://pogue.blogs.nytimes.com/2008/01/18/explaining-the-m…
- Beware the Oracles by: George Silverman
  January 20, 2008, 16:56
  Listening to the pundits speculate about why the polls failed to predict the Clinton win in New Hampshire, why they had prematurely counted out McCain,…
- Sometimes you want to tell everybody! Why? by: George Silverman
  January 16, 2008, 23:54
  Here is an old joke, that I’m not telling for the humor. I’m telling it to make a point. An elderly man goes into confession and says to the priest,…
- Negative Word of Mouth by: George Silverman
  January 10, 2008, 18:43
  IThis is a perfect example of negative word of mouth gone viral. it reminds me that I got up in a word of mouth marketing Association meeting and publicly…
- Things are not always as simple as they seem in surveys by: George Silverman
  January 9, 2008, 15:55
  The New Hampshire Primary was a cautionary marketing tale. It shows us why surveys (polls) can be very misleading. The polls missed the Clinton victory…
- The secrets to Apple’s success by: George Silverman
  September 16, 2007, 14:21
  Steve Chazin, a former Apple marketing and sales exec, has identified 5 of the things that make Apple such successful marketers. This little 8 page eBook…
- Jack Trout Attacks WOM marketing - We've made it! by: George Silverman
  March 7, 2006, 13:49
  Jack Trout attacks Word-of-Mouth Marketing Is Word Of Mouth All It's Cracked Up To Be? (Via WoM Watch) In a dazzlingly out-of-touch article for…
- Category: WOMworthy products (2)
  Products worthy of word of mouth
  - Amazing and Moving Example of Word-of-Mouth Explosion by: George Silverman
    January 8, 2011, 13:20
    Watch how word of mouth helped a man go from homeless to famous, a new job and house, a reunion with his mother, in about 72 hours. Not viral, an explosion!
  - WOMworthy: the Pluot by: George Silverman
    August 13, 2005, 14:00
    Just ran across an interesting new product that is apparently catching on by WOM: the Pluot®. It’s a cross (actualy an “interspecific,”…
- Category: Secrets of WOMM (13)
  Secrets of Word-of-Mouth Marketing: Marketing in a World Where People Only Listen to their Friends, 2nd Ed.
  - Get a Free Copy of "The Secrets of Word-of-Mouth Marketing - Second Edition" by: George Silverman
    February 27, 2011, 15:33
    Get a free copy of "The Secrets of Word-of-Mouth Marketing - Second Edition"
  - The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
    February 9, 2011, 10:35
    The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
  - The Super Bowl Commercials Teach Lessons in How Not to Advertise by: George Silverman
    February 7, 2011, 16:55
    Super Bowl commercials are measured by popularity. Instead, they should be measured by sales. Do not confuse entertainment with persuasion.
  - Possible duplicate posts and confirmations by: George Silverman
    February 1, 2011, 20:17
    If you are receiving this blog via email rather than an RSS feed, you may get duplicates for a short time. Please accept my apologies. I'm switching from…
  - The Viral Marketing Myth: Mea Culpa by: George Silverman
    January 2, 2011, 21:01
    Contrary to popular belief - and my own writings - word of mouth does not spread like a virus. The metaphor obscures a lot. A "nuclear explosion" is more…
  - "Viral" leads 2011 List of Banished Words — Hooray! by: George Silverman
    December 31, 2010, 12:00
    University names "Viral" as the leading word that should be banished. I say that we should stop using "Viral Marketing"
  - Word-of-Mouth Campaign Effectiveness is Impossible to Measure by Conventional Means by: George Silverman
    November 24, 2010, 19:37
    Why usual control-group and pre/post test designs can't measure the effectiveness of word-of-mouth campaigns
  - An interesting word-of-mouth technique shows the darker side of word of mouth by: George Silverman
    October 16, 2010, 18:10
    First, I have to make a disclaimer. I am not advocating the following, I am reporting on it because it is interesting and illustrates several important…
  - How my interest in marketing started by: George Silverman
    October 16, 2010, 17:03
    My interest in marketing started one day in my father’s drug store. I watched a Camel Cigarette salesman repeatedly approach customers who had just bought a…
  - Revised Table of Contents—Secrets of Word-of-Mouth Marketing, 2nd Edition by: George Silverman
    October 15, 2010, 14:55
    Here's a much more manageable table of contents of Secrets of Word-of-Mouth Marketing: Marketing in a World Where People Only Listen to their Friends, 2nd Ed.…
  - The New Media by: George Silverman
    October 15, 2010, 14:53
    There are dozens of major categories of media contributing to our overload.
  - Secrets by: George Silverman
    October 15, 2010, 14:41
    A teacher once observed a child having trouble zipping up his jacket. She said, “The secret is to put the straight part all the way in, hold it in with one…
  - On-Line, Real Time Internet Focus Groups by: George Silverman
    October 22, 2008, 13:12
    How to combine telephone focus groups and internet browsing
Category: Focus Groups (2)
Focus Groups and Qualitative Marketing Research
- The GM Decline Predicted in 1990 by: George Silverman
  November 8, 2010, 21:13
  All the signs were there. How to listen to your customers and avoid what happened to GM.
- Using Online Networks for Market Research Can Be Dangerous by: George Silverman
  January 20, 2008, 15:43
  In an article last Monday in the Wall Street Journal, reporter Emily Steel described the growing trend of using online social networks -- both existing and…
Category: Marketing - Gen'l (18)
- Well, that didn't quite work by: George Silverman
  January 30, 2012, 08:26
  Last night, I posted a request that you switch from your Feedburner-sent newsletter of my blog. It turns out that you may have been getting the posts through…
- You may need to make one click. I hope it doesn't hurt :-) by: George Silverman
  January 29, 2012, 19:06
  You may need to make a simple click and re-enter your email if you want to continue to receive the best of my thinking. Why? I'm switching off to a Newsletter-…
- How to complain about a company via Twitter by: George Silverman
  September 28, 2011, 09:56
  How to use public pressure and word-of-mouth to pressure a company to do the right thing
- What is Marketing? You will be surprised. by: George Silverman
  July 28, 2011, 11:51
  What is Marketing? Not what most people think. The surprising shift in thinking about marketing that could triple your sales.
- No New Social Network Launched Today — Borowitz Report by: George Silverman
  July 18, 2011, 22:13
  Andy Borowitz reports: No New Social Network Launched Today SILICON VALLEY (The Borowitz Report) – A shockwave hit Silicon Valley today when, for the first…
- My unique approach to marketing by: George Silverman
  July 4, 2011, 13:04
  Persuasion is fine, but reaches diminishing returns fast. Remove the decision blocks, and your sales will soar
- What are your marketing questions? by: George Silverman
  July 1, 2011, 00:33
  "Marketing Questions" has been trending up, but marketing and "starting a new business" has been going down.
- Companies who unseated the leader by making decisions to use them easier: by: George Silverman
  June 23, 2011, 15:15
  These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
- Are you selling a product, service or idea? Yes. by: George Silverman
  February 10, 2011, 12:13
  Do you have a product, service or idea? You have all three. Look at the two you are neglecting for opportunities.
- A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
  February 8, 2011, 13:30
  The 3 sentence secrets of marketing, in a little more detail.
- The Super Bowl Commercials Teach Lessons in How Not to Advertise by: George Silverman
  February 7, 2011, 16:55
  Super Bowl commercials are measured by popularity. Instead, they should be measured by sales. Do not confuse entertainment with persuasion.
- Lessons from Branson — treat people like people: encourage "pinching" salt shakers by: George Silverman
  December 1, 2010, 09:54
  Branson calls present practices of US Airlines "bizarre." Encourages people to steal salt-shakers
- How my interest in marketing started by: George Silverman
  October 16, 2010, 17:03
  My interest in marketing started one day in my father’s drug store. I watched a Camel Cigarette salesman repeatedly approach customers who had just bought a…
- A Farmer Selling Onions by: George Silverman
  October 10, 2010, 22:02
  As I was writing about consulting with more clients in the form of smaller consultations, rather than mega-projects with giant companies, I remembered the…
- Now YOU Can Rent George's Brain to Answer Your Most Important Marketing Questions by: George Silverman
  October 10, 2010, 20:35
  How go get consulting from a leading marketing consultant at a low price.
- How to exceed your projections in half the time by: George Silverman
  September 5, 2005, 16:21
  The better the product is, the harder it is to sell. The best products tend to be the innovative products. The world rarely beats a path to their door.
- Category: Idea Marketing (3)
  The marketing of ideas, particularly political, economic, philosophical ideas.
  - Marketing John Galt by: George Silverman
    April 26, 2011, 21:09
    Thoughts on the marketing of Atlas Shrugged by Ayn Rand, the movie.
  - Are you selling a product, service or idea? Yes. by: George Silverman
    February 10, 2011, 12:13
    Do you have a product, service or idea? You have all three. Look at the two you are neglecting for opportunities.
  - The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
    February 9, 2011, 10:35
    The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
Category: Ideas and Persuasion (2)
- Marketing John Galt by: George Silverman
  April 26, 2011, 21:09
  Thoughts on the marketing of Atlas Shrugged by Ayn Rand, the movie.
- Economist Announces Discovery of the Source of Wealth by: George Silverman
  October 9, 2010, 20:03
  Paul Krikman, Noted Prize-Winning Economist, announced today that economists have discovered that money is the source of all wealth. “It was in front of us…
Category: Customer Decision Making (15)
Simplifying the customer decision making process is the key to successful marketing. Customers are too busy to go through a complex process, so they take the…
- Companies who unseated the leader by making decisions to use them easier: by: George Silverman
  June 23, 2011, 15:15
  These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
- The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
  February 9, 2011, 10:35
  The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
- A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
  February 8, 2011, 13:30
  The 3 sentence secrets of marketing, in a little more detail.
- I've finally distilled the secret to marketing success into 3 sentences by: George Silverman
  February 8, 2011, 13:21
  I've finally distilled the secret to marketing success into 3 sentences
- Microsoft is an easification wannabee; they may actually get there by: George Silverman
  October 14, 2010, 15:44
  Microsoft can's seem to simplify the decision making process. Apple and Google make the product buying process easy, simple, fun and fast.
- Simple isn't easy. Easy isn't simple. by: George Silverman
  October 9, 2010, 22:59
  Simple isn't easy; easy isn't simple. These two concepts are easily confused.
- How to Research your Customers’ Buying Process by: George Silverman
  October 9, 2010, 17:23
  Shortening your customers' buying process is the most important thing you can do in marketing. Here's how to figure out how.
- Great example of simplicity by: George Silverman
  October 9, 2010, 16:24
  The cartoon on this page is one of the best on simplicity I've ever seen. Cagle Blogs » Best Generic Speech Ever.
- Why are some people and organizations incapable of simplicity and ease? by: George Silverman
  October 6, 2010, 14:34
  Why don't some people and organizations simplify and easify their messages, products, directions, etc.? I'm beginning to think that it's not that they don't…
- The Decision Matrix: The Steps in the Decision Process by Adopter Type by: George Silverman
  September 10, 2009, 22:07
  The stages and steps in the decision process for the different adopter types
- How to exceed your projections in half the time by: George Silverman
  September 5, 2005, 16:21
  The better the product is, the harder it is to sell. The best products tend to be the innovative products. The world rarely beats a path to their door.
- Category: Decision Easification (8)
  Making Customer Decisions Easier
  - Companies who unseated the leader by making decisions to use them easier: by: George Silverman
    June 23, 2011, 15:15
    These are some companies who became the industry leader by making it easier to decide on their products, i.e., the decision-friendly companies
  - The simple, timely message wins — How to Make Your Message Simple and Timely by: George Silverman
    February 9, 2011, 10:35
    The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in”…
  - A little more detail about the 3-sentence Secrets of Marketing by: George Silverman
    February 8, 2011, 13:30
    The 3 sentence secrets of marketing, in a little more detail.
  - I've finally distilled the secret to marketing success into 3 sentences by: George Silverman
    February 8, 2011, 13:21
    I've finally distilled the secret to marketing success into 3 sentences
  - How to make the Customer Buying Process Easier, Simpler and Faster by: George Silverman
    January 28, 2011, 11:26
    Here are some examples of making the customer decision-making process easier and simpler.
  - Lessons from Branson — treat people like people: encourage "pinching" salt shakers by: George Silverman
    December 1, 2010, 09:54
    Branson calls present practices of US Airlines "bizarre." Encourages people to steal salt-shakers
  - The New Media by: George Silverman
    October 15, 2010, 14:53
    There are dozens of major categories of media contributing to our overload.
  - Are you making decisions easier for your customers? by: George Silverman
    January 17, 2007, 18:07
    Either you’re supporting the customer’s decision making, or you’re creating clutter and obstructing it. Prospects make dozens of little decisions as…
Category: Featured (3)
- My unique approach to marketing by: George Silverman
  July 4, 2011, 13:04
  Persuasion is fine, but reaches diminishing returns fast. Remove the decision blocks, and your sales will soar
- What are your marketing questions? by: George Silverman
  July 1, 2011, 00:33
  "Marketing Questions" has been trending up, but marketing and "starting a new business" has been going down.
- How to make the Customer Buying Process Easier, Simpler and Faster by: George Silverman
  January 28, 2011, 11:26
  Here are some examples of making the customer decision-making process easier and simpler.
Category: Marketing Strategy (1)
- Are YOU a Frustrated Marketer? by: George Silverman
  February 3, 2012, 15:56
  All marketers are frustrated. They are addressing symptoms, not problems. There is ONE problem at the root of all marketing "problems."

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George Silverman's Marketing Strategy Secrets

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