Note: This is a reprint
You can now get real-time reactions to your Web site, Internet software, and product offerings by means of online focus groups*: Connect respondents via telephone focus groups over their standard phone lines. Respondents are at their own computers, so they can all look at the same stimulus materials. They can:
· visit web sites together
· look at new software features
· retrieve and read concept statements and diagrams
· react to new ideas
· learn a new program in the days before the sessions, or in real time.
*In other words, you get telephone focus groups coupled with Internet access. You get total interactivity in real time, in people’s real life situations. This is not like the usual “online focus groups.”
For a comparison of the usual online focus groups with both telephone focus grousp and face-to-face focus groups, click here: Online Focus Groups.
This methodology replicates the best features of face-to-face focus groups, while removing the disadvantages. You get the rapid-fire interactivity, openness and depth of face-to-face focus groups. In addition, you get nationwide representation and access to hard-to-reach respondents. You also get greater speed from project inception to completion, higher-level participants, people working on their own familiar equipment in their own natural environment. The groups are also less expensive than face-to-face groups.
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