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Have
George Speak Have George Silverman
deliver keynote speeches or conduct workshops
on word of mouth marketing, customer decision
acceleration and other subjects.
He is the foremost word-of-mouth marketing
speaker, conducting speeches and workshops
all over the world. He is a member of the Advisory
Board of WOMMA (the Word-of-Mouth Marketing
Association) and has been a major speaker at
most of its conferences.
He is the inventor
of the telephone focus group, co-inventor
of the peer word of mouth group -- widely
acknowledged to be the most powerful marketing
method ever developed in the pharmaceutical
industry. He has successfully used word of
mouth techniques to accelerate purchase decisions
for some of the most successful products
ever introduced, including the VCR, the automatic
teller machine, the Trac II razor, the NordicTrack
and many of the most successful pharmaceutical
launches in history. He is a past Treasurer
and Board member of the Qualitative Research
Consultants Association (QRCA), and has been
Chairman of its Professionalism Committee.
George is also a close-up illusionist. He is the Workshop and Lecture
Chairman of the Parent Assembly of the Society of American Magicians and a
member of the Academy of Magical Arts (The Magic Castle) in L.A. He is one of
the leading close-up magicians who convene yearly from around the world at
the FFFF convention. It is the most exclusive, invitational only, highly
prestigious close-up magic conclave. He uses illusions in his seminars and
workshops to create a sense of open-minded wonder, to illustrate many of the
illusions of marketing, and to instill a willingness to consider breakthrough
possibilities.
About the parallels of marketing and magic he says, "I just like
to remind people that things are not always as they seem, there's more than
meets the eye, that you have to examine conventional wisdom because much of
it is just very realistic-looking illusion, and most of all to remind people
that they can do the impossible."
