I’ve described a little of its history here.
It is a broad, systematic approach to word-of-mouth marketing. It approaches WOMM in principle and avoids getting bogged down in all the details of the tools of word-of-mouth marketing. if you don’t understand the basic principles, you’ll get overwhelmed, fast. That’s what’s happening in life in general and in marketing in particular.
I list dozens of broad categories of new media that have become popular since 2001, the publication date of the first edition. ALL of them contribute to the importance of word of mouth and, therefore, to our overload — to yours as a marketer and to your customers.
Not only are you and your customers in overload, we are in the middle of several simultaneous revolutions. So, I give you some advice for what to do when inside revolutions.
This book will help you know how to think about the wildly changing world we are living in.
The first person who I just gave a preview copy to just emailed, “This isn’t a book about word-of-mouth marketing, it’s a book about life.” I couldn’t have hoped for a higher compliment.
- Revised Table of Contents—Secrets of Word-of-Mouth Marketing, 2nd Edition
- Secrets of WOM Marketing 2nd Edition
- An interesting word-of-mouth technique shows the darker side of word of mouth
- Word of Mouth isn’t everything in marketing
- Word-of-Mouth Campaign Effectiveness is Impossible to Measure by Conventional Means