Introduction to Telephone Focus Groups

  • SumoMe

The Important Lessons I Learned from the Invention and Development Of The Telephone Focus Group

Many years ago, I conducted my first telephone group. I had been an amateur magician all my life, but this was real magic – strangers from all over the country talking with each other as if they had known each other for years! I still remember the feeling of amazement and exhilaration that people talked with each other more interactively and openly than they do face to face. I wondered, “Has anyone else noticed this? Why don’t more people use conference calls, especially for other things than boring sales meetings? How can this undiscovered capability be used to create valuable products and services which would make a lot of money?”