Introduction to Telephone Focus Groups
Special Report …
Telephone Focus Groups
President, Market Navigation, Inc.
(Inventor of the telephone focus group and helluva nice guy)
- Research hard-to-reach people
- Get broader geographical representation
- Reach higher level respondents
- Open people up even better than in face-to-face groups
- And do other nifty things…
- While still having a life
- Without being away from family and friends
- Without airline food and uncomfortable hotels
- At lower cost
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Who should read this report
This Special Report is for marketing executives, marketing managers and marketing researchers of client companies, agencies, marketing research companies and independent moderators who are just learning about telephone focus groups. It is intended as an introduction to acquaint you with the basics: when to use them, how they compare with face-to-face groups, and some of the logistics.
I also offer a course on how to run telephone focus groups, for experienced moderators who want to learn to actually run telephone groups. If you’re interested, let me know.
Much of the following material has appeared as articles in my Market Navigator Newsletter. I have left in some redundancies where I thought the material important enough to be included for the person only reading that particular section.
What you will learn