Simple isn’t easy. Easy isn’t simple.

  • SumoMe

The title above is deliberately ambiguous. I mean both meanings:

(1) It’s very hard to make things simple. And, it’s very complicated to make things easy.

(2)  The difference between simple and easy: After running out of food, the guide asked, , “Would you like worms or bugs for dinner tonight?” Simple, but not easy choice. (2) Following turn-by-turn navigation on a complex route via a dashboard gps system: complicated, i.e., not simple (not uncomplicated), but very easy).

For now, I’ll spare you the photo of bugs, worms and a map with and without a route marked. (Map without route, complex and hard. Map with route marked on turn-by-turn gps system, just as complex but now easy.)

It’s an important distinction because most people think that the way to make things easy is to make them simpler by removing parts. That’s ONE way. But there are many others. The route drawn on a gps device is actually adding complexity, but making things easy. In marketing, what you want is decision easification. [Wish there were an easier way to say it! 😉 ]

 

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