Easier Customer Decision-Making Will Multiply Your Sales

  • Customers are overloaded.
  • They're too busy to think about how you stack up against the competition.
  • Therefore, they pick products that require less decision effort.

They follow the decision path of least resistance. These days, the products that win are not necessarily the best products, but the products that make customer decisions easier.

That's where we come in: We are marketing consultants who have a different approach: we believe that the best way to help products, services and ideas win is to help customers make the best possible decisions in the easiest possible way.

 
  1. Identify the decision barriers — Particularly the ones that our clients can't see because of "Knowledge Blindness"
  2. Remove them in decreasing order of importance
  3. Make every step of the decision process easier: simpler, more fun and quicker
  4. Do this mostly through more credible, non-traditional marketing.

By using word of mouth and other decision simplification methods (such as unusual educational materials), we help you help your customers sail through their decisions much faster.

Obviously, the company that makes its customers' decisions easier helps them get to be enthusiastic recommenders faster. That customer accumulates more customers faster than its competition and eventually dominates its market.

 

A major tool in helping our clients' products win is our expertise in developing word of mouth campaigns. Word of mouth is the most powerful force in the marketplace, and it can be harnessed in dozens of ways to multifold the sales of deserving products and services.

We have invented and developed many ways of researching the decision process and word of mouth, primarily through face-to-face and telephone focus groups (our founder invented telephone focus groups ).

Click here for articles on qualitative research.

At this site, you will learn:

  • How to pinpoint overlooked opportunities for your product.
  • How to identify gaps in your marketing that are holding back your product.
  • How to use the key factor in product success (it isn't what you think) to multiply the sales of your product 100-1000%. (It's decision acceleration.)
  • How to use the impact of word of mouth to establish a sustainable competitive advantage.
  • How to use telephone focus groups and other qualitative research to zero in on your customers' decision.
  • How to exceed even your own optimistic projections.

 

Speeches and Workshops

Have George Silverman deliver keynote speeches or conduct workshops on word of mouth marketing, customer decision acceleration and other subjects.

Articles that give you a true competitive advantage:

Word of Mouth Marketing
 How to harness word of mouth

Decision Acceleration
Dominate your market by accelerating your customers' decision process.

Qualitative Research (Focus Groups):
Advanced articles on Telephone Focus Groups, Face-to-Face Focus Groups and Online Focus Groups. Particularly how to research your customers' decision process and how to research word of mouth.

Description of services and products

 

About our company

What is Market Navigation?

Market Navigation, Inc. was founded in 1979 to provide clients with more effective approaches to marketing based on an understanding of the psychology of the customer decision process and word of mouth.

George Silverman, President/CEO & Founder

We'd be happy to send further information, answer any questions or respond to comments.

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