Companies who unseated the leader by making decisions to use them easier: | Marketing Questions

Companies who unseated the leader by making decisions to use them easier:

by George Silverman on 06/23/2011 · 0 comments

in Customer Decision Making, Decision Easification, Marketing - Gen'l

  • Sharebar
  • Google — Simple and fast
  • Amazon — "One-Click" simple
  • Staples — “That was easy.”
  • Apple — “It just works.” “Macintosh. It Does More. It Costs Less. It's that Simple.”
  • Dell Computers — “Easy as Dell”
  • Toyota — “Best built cars in the world”
  • Campbell’s Soup — “Reach for the Campbell’s, it’s right on your shelf.”
  • Duncan Hines Cake Mix and other easy-to-prepare mixes
  • Timex Watches — “Ridiculously easy to use” (Timex with I-Control)
  • McDonalds — 9? Billion Sold
  • GEICO — “So easy a caveman can do it”
  • FedEx — “When it absolutely, positively, has to be there overnight”
  • Bounty — “The Quicker Picker-upper”
  • Visa — “It’s everywhere you want to be”
  • Nike — “Just do it”
  • Club Med — “The Antidote for Civilization” (all-inclusive, easy, simple)
  • NY Times — “All the news that’s fit to print”
  • WINS Radio, NY — “You give us 20 minutes, we’ll give you the world”
  • Shell Oil — “You can be sure of Shell”
  • Yellow Pages — “Let your fingers do the walking”
  • AT&T — “Reach out and touch someone”
  • Blogger — “Push Button Publishing”
  • Philips — “Sense and Simplicity”

Whole categories are based upon companies that make it easier for the customer to try, buy, use, learn:

  • Supermarkets
  • Fast Food
  • Social Networking
  • Internet Commerce
  • e-books
  • email
  • ATMS

Feel free to add others below. Remember, we're not talking only about ease-of-use or ease-of-purchase. We're talking about ease-of-deciding, i.e. decision friendliness.

Remember: The Decision Friendliest Product Wins

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