- Google — Simple and fast
- Amazon — "One-Click" simple
- Staples — “That was easy.”
- Apple — “It just works.” “Macintosh. It Does More. It Costs Less. It's that Simple.”
- Dell Computers — “Easy as Dell”
- Toyota — “Best built cars in the world”
- Campbell’s Soup — “Reach for the Campbell’s, it’s right on your shelf.”
- Duncan Hines Cake Mix and other easy-to-prepare mixes
- Timex Watches — “Ridiculously easy to use” (Timex with I-Control)
- McDonalds — 9? Billion Sold
- GEICO — “So easy a caveman can do it”
- FedEx — “When it absolutely, positively, has to be there overnight”
- Bounty — “The Quicker Picker-upper”
- Visa — “It’s everywhere you want to be”
- Nike — “Just do it”
- Club Med — “The Antidote for Civilization” (all-inclusive, easy, simple)
- NY Times — “All the news that’s fit to print”
- WINS Radio, NY — “You give us 20 minutes, we’ll give you the world”
- Shell Oil — “You can be sure of Shell”
- Yellow Pages — “Let your fingers do the walking”
- AT&T — “Reach out and touch someone”
- Blogger — “Push Button Publishing”
- Philips — “Sense and Simplicity”
Whole categories are based upon companies that make it easier for the customer to try, buy, use, learn:
- Supermarkets
- Fast Food
- Social Networking
- Internet Commerce
- e-books
- ATMS
Feel free to add others below. Remember, we're not talking only about ease-of-use or ease-of-purchase. We're talking about ease-of-deciding, i.e. decision friendliness.
Remember: The Decision Friendliest Product Wins
