George Silverman | Marketing Questions

George Silverman

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Forget engagement, relationships, social media, permission marketing and all the other fads, myths and marketing hype. The key to successful marketing is making yes decisions easier for the customer.  I’ve been saying this for decades! Now, it has finally been validated by a formal study. See the Forbes article: Marketers Have […]

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I’ve always thought, as you probably do, that people should think for themselves and that it’s fairly easy. You just put aside what other people are saying, examine the evidence firsthand and refrain from believing the assertions of others unless they match the evidence.  Just about everyone thinks they can […]

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Join the Frustrated Marketers Club What, you’re already a full-fledged member of the Frustrated Marketers Club? You don’t have to join? Almost ALL marketers are frustrated with marketing problems: Customers are complacent; they often buy inferior products; they don’t want to listen to you; they don’t understand or trust your […]
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Last night, I posted a request that you switch from your Feedburner-sent newsletter of my blog. It turns out that you may have been getting the posts through Google also. Posts look horrible in both, and they both add ads that I can't control, which are sometimes inappropriate. So, I […]
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You may need to make a simple click and re-enter your email if you want to continue to receive the best of my thinking. Why? I'm switching off to a Newsletter-Centric rather than a Blog-Centric format. The difference is that blog posts are either read by newsreader software or by […]
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In the wake of my Delta incident, I've been asked  by some readers for specific directions about how to complain on Twitter in a way that will get results. It's very simple: Just mention the company with an "@" sign in front of it. Or, do a search on Twitter […]
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Twitter just provided yet another confirmation of the power of word of mouth, and a useful tip for you if you get into the kind of trouble that I did. This could get you out of serious trouble someday: The Wednesday before the Hurricane Irene was to hit NYC, all […]
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Why Marketing? Wikipedia says that: Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated […]
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Andy Borowitz reports: No New Social Network Launched Today SILICON VALLEY (The Borowitz Report) – A shockwave hit Silicon Valley today when, for the first time in five years, the day came and went without the launch of a single new social networking site. Best line: Borowitz quotes someone in […]
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My approach to marketing is different. Conventional marketing focuses on persuasion: to make the case better that yours is the more desirable product. That's good. But there's a better way. My approach is to remove or reduce all decision obstacles. Only sometimes does this involve tuning up the persuasion. Usually, […]
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I just noticed something interesting. A lot of people come to this site after having Googled the phrase "Marketing Questions." So, I looked up the phrase on Google Trends. Marketing Questions Marketing questions http://www.google.com/trends?q=marketing+questions Pretty interesting and rare. It's not very often that you see a common phrase suddenly appear […]
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I've just revised my bio. It was pedantic and academic, and didn't give a picture of what I'm all about. So, I revised it. Here's the problem, I have Expert Blindness on this subject. While I think I've trained myself over the years to have less expert blindness than most, […]
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Google — Simple and fast Amazon — "One-Click" simple Staples — “That was easy.” Apple — “It just works.” “Macintosh. It Does More. It Costs Less. It's that Simple.” Dell Computers — “Easy as Dell” Toyota — “Best built cars in the world” Campbell’s Soup — “Reach for the Campbell’s, […]
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Atlas Shrugged —  the marketing phenomenon. Saw the movie of Atlas Shrugged last weekend. I had high hopes and low expectations. I knew Ayn Rand personally, I’m an admirer of the book and I’ve read it many times. I expected to be disappointed because the book is so rich and […]
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The Secrets of Word-of-Mouth Marketing - Second Edition I have a gift for you, the readers of my blog: a free copy of the Second Edition of my book, "The Secrets of Word-of-Mouth Marketing." I've described a little of its history here. It is a broad, systematic approach to word-of-mouth marketing. […]
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You are selling all three. I can't think of a single product, service or idea that doesn't at least imply the other two. You are almost certainly neglecting two of these and and missing some great opportunities. Product: The physical embodiment of what you are selling, how it's manifest in […]
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The No-Brainer Solution I guess after the annual Super Bowl Advertising Debacle — in which advertisers try to show how cool they are by making “in” cultural references and edgy humorous skits that have nothing to do with product benefits — I’m on a clarification and simplification of message kick. […]
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This site is about ONE central idea: "Easify" the customer decision process: It's The Secret Key to Marketing Success Customers are overwhelmed by information overload. So they usually choose the easy-to-decide-on product, not the best. So, the key to marketing is to make it easier to decide on your product than the competition’s. Conventional […]
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The Secret Key to Marketing Success Customers are overwhelmed by information overload. So they usually choose the easy-to-decide-on product, not the best. So, the key to marketing is to make it easier to decide on your product than the competition’s. I'm the leading expert on easifying the customer decision process. […]
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