Archive for June, 2011

What do you think of this? HELP!

June 26, 2011 |  by  |  General  |  No Comments

I’ve just revised my bio. It was pedantic and academic, and didn’t give a picture of what I’m all about. So, I revised it. Here’s the problem, I have Expert Blindness on this subject. While I think I’ve trained myself over the years to have less expert blindness than most, this one’s about the product I’m most expert about, close to and nonobjective about: ME. I don’t have a clue if this gives a picture of me in a good way, or if it’s off track. I’ve tried to reveal who and what I’m about in a way that facilitates decisions about whether to work with me as a marketing consultant. But I look at it and I don’t have a clue. I think you’ll find it interesting, since it summarizes some marketing principles about as succinctly as I’ve ever done.

I’d sure appreciate your frank feedback. Particularly, what was helpful in getting to know me? What gave you pause, raised questions, stimulated qualms, or in any way put you off. Don’t worry about being insulting or trying to be tactful. The main criteria you should use is, “Does this make it easier to get a 1-1.5 hour telephone marketing consultation with George Silverman?” What would make it easier?

You can either answer this email to grsatmnavdotcom, or go the About page and enter a comment. Thanks in advance.

I’m posting this as a blog post, so that the people who subscribe via email to get my blog posts will see it. Its actual home is the About page on the menu at the top of the pages on my web site.

To review it, click here

Companies who unseated the leader by making decisions to use them easier:

  • Google — Simple and fast
  • Amazon — "One-Click" simple
  • Staples — “That was easy.”
  • Apple — “It just works.” “Macintosh. It Does More. It Costs Less. It's that Simple.”
  • Dell Computers — “Easy as Dell”
  • Toyota — “Best built cars in the world”
  • Campbell’s Soup — “Reach for the Campbell’s, it’s right on your shelf.”
  • Duncan Hines Cake Mix and other easy-to-prepare mixes
  • Timex Watches — “Ridiculously easy to use” (Timex with I-Control)
  • McDonalds — 9? Billion Sold
  • GEICO — “So easy a caveman can do it”
  • FedEx — “When it absolutely, positively, has to be there overnight”
  • Bounty — “The Quicker Picker-upper”
  • Visa — “It’s everywhere you want to be”
  • Nike — “Just do it”
  • Club Med — “The Antidote for Civilization” (all-inclusive, easy, simple)
  • NY Times — “All the news that’s fit to print”
  • WINS Radio, NY — “You give us 20 minutes, we’ll give you the world”
  • Shell Oil — “You can be sure of Shell”
  • Yellow Pages — “Let your fingers do the walking”
  • AT&T — “Reach out and touch someone”
  • Blogger — “Push Button Publishing”
  • Philips — “Sense and Simplicity”

Whole categories are based upon companies that make it easier for the customer to try, buy, use, learn:

  • Supermarkets
  • Fast Food
  • Social Networking
  • Internet Commerce
  • e-books
  • email
  • ATMS

Feel free to add others below. Remember, we're not talking only about ease-of-use or ease-of-purchase. We're talking about ease-of-deciding, i.e. decision friendliness.

Remember: The Decision Friendliest Product Wins

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